Corporate social responsibility is a term that has gained popularity in recent times. Big companies talk about how they are fulfilling their corporate social responsibility, students are taught courses on it and there is a lot of hype about it around us. Some of our students at Headway University tried to research on what corporate social responsibility actually is? They launched a project that involves analyzing the marketing strategy of a leading brands in country (in order to maintain privacy, we are not disclosing the brand’s name).
It was observed that how much important marketing can be for any brand in this project. Marketing is the core function that generates sales for any brand. Not only sales but marketing also helps in acquiring, maintaining and retaining customers for any business. The marketing department is the most highlighted and valued resource of any company, after conducting proper market research these marketers come up with strategies the launch a new brand or rejoice an existing one through different marketing techniques.
The marketing method used by this brand includes mass media advertising through print, out of home and through direct marketing, which involved distribution of brochures and flyers as part of the aggressive advertising campaign. But what about the waste created by this campaign? The garbage disposal of not only this campaign but also proper treatment and disposal of any kind of waste created during them manufacturing of the product is extremely important if the company wants to remain socially responsive.
The company produced multiple by products and waste. The waste was properly treated by a waste treatment plant setup by the company at the manufacturing unit. This waste treatment plant filters 100 tons of waste every day. After treatment this waste is dumped into the dumping field of the company. the proper treatment of this waste costs this company millions of dollars every year, but just to ensure their goodwill towards the society the amount is spend in terms of the corporate social responsibility. This effort of corporate social responsibility not only helps the society to remain clean but also creates a better image for the company’s brands.
Corporate social responsibility is also a growing career now days. If you are interested in majoring in corporate social responsibility, try finding an accredited university that is also active in terms of corporate social responsibility. Headway University is an accredited online university that offers various majors including majors in corporate social responsibility. From Headway University you can educate yourself with complete ease and convenience without littering the society because all the programs offered at Headway University is completely online. Headway University provides range of student and alumni services as well, which are complementary for its students.